It is estimated 85 per cent of the UK population is on social media. If your organisation has a Twitter, Facebook, Instagram, TikTok or LinkedIn account this is a great way to promote your project.

In the first instance of mentioning your grant from us, we have created some images you can use to thank us. There are two versions including a plain thank you image and one where you can add your own logo – if you need any help in adding your logo please get in contact.

In your social media post please mention The Harpur Trust, follow and tag us in any post (if we don’t follow you already, we will follow back) using our social media handles:

Facebook @TheHarpurTrust

Twitter @TheHarpurTrust

Instagram @the_harpur_trust

LinkedIn @the-harpur-trust

As the project progresses you can post updates, photos and videos to highlight any achievements or milestones or people who have benefited from the project. Please mention or tag us in any of these, which we can share. We’ve created some tips about how to take photos and create videos.

Please note – when taking any photos check you have the permission of the people in the photos to use the images for promotional purposes. It’s always best to get this in writing, here is an example of our image consent form you can use if you don’t have your own.

The media are always looking for interesting local news stories which their audience can relate to.

You could target a local newspaper or online news channel, as well as a parish/village/town publication. You can also send a media release to local radio and TV news outlets.

Decide what your news angle is to get the reporter interested. Is your project perhaps the first of its kind in the area, how many people will it help and how? Are you hosting a launch event?

Also ensure you have a good photo to accompany the release, using the principles outlined in our tips for taking photos.

Here’s our Guide to Writing and Issuing a Media Release.

Please ensure you give us the opportunity to have sight of your media release before you release it to, so that we can ensure the wording is appropriate.

If you need any help in writing your release please get in touch

When approaching your local radio or TV news stations make sure you consider the following:

• Have you got a key person who can be interviewed about the project? Or do you have someone who has benefitted or is a volunteer who you could also speak to the media?
• Is the person comfortable speaking to the media?
• You can prepare them for the interview by asking the radio or TV what type of questions they will be asked and then prepare some key points for them to get across, in answer to these.

If you need any help approaching the media, or preparing for an interview, please get in touch.

As well putting the media release on your website, you could follow this up with a feature about the project or a case study of someone who has benefited from it. Remember to include photographs to make the story more eye-catching, perhaps using before and after shots, or photos from an opening event. You can also check out our tips for taking photos.

We would also like you to include a link to the Harpur Trust website so other organisations can find out how to get funding for their projects.

If you will be using our logo on any of your communication materials please ensure you adhere to our Brand Guidelines and use it in the correct way. Any questions do get in contact.

Please email us:

• Any links to your social media posts about the project.
• Web links of anything that gets picked up online or a jpg/pdf of any printed coverage.
• Dates and times and if possible any weblinks to radio and media coverage.
• Links to any articles/media releases/videos on your website.
• We’re also keen on receiving any successful case studies you have of people who have benefited from the project. A short write up and a photo would be great